跑车:不同性别的购买心理和营销真相(英文版)

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2024-01-25 999+ 12.35MB 22 页 海报
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摘要:

SPORTSCARSTEREOTYPES:TheTruthaboutGenderPurchasePsychologyandMarketingTHESPORTSCARDECISION:HowMenandWomenThinkIn1955,DodgeadvertisedLaFemme,afeminineversionofitsCustomRoyalLancermodelfromthesameyear.Marketedas“thefirstandonlycardesignedforyourmajesty,themodernAmericanwoman,”LaFemmewasadornedwithpinkt...

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跑车:不同性别的购买心理和营销真相(英文版).pdf

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