波士顿咨询(BCG):零售媒体如何重塑零售业(英文版)(14页)
©2022BostonConsultingGroup1HowRetailMediaIsReshapingRetailMARCH28,2022ByLaurenWiener,LeoraKelman,KaleHungerson,andMarkAbrahamBCGpartneredwithGoogletoexaminehowcompaniesofallsizescanpositionthemselvestocapturegrowthopportunitiesintheirretailmediabusiness.Topretailersaretappingintothehigh-growth,high-...
2024-01-26
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